Why is Estate Jewelry Always in High Demand?

Why is Estate Jewelry Always in High Demand?

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Estate Jewelry is defined as fine jewelry that’s been previously owned, usually by a private individual. Thus, the term means about the same thing that “pre-owned” does for cars, or “vintage” does for clothing.

Although it makes up only a small fraction of the 
total market, estate jewelry is always in demand among consumers. This demand is largely based on positive – or “romantic” – feelings and ideas people have about the past. It normally rises or falls in response to pop culture influences like fashion, celebrities, and movies, but economics, politics, and world events also affect the popularity cycle. (All these things can affect perceptions of the desirability of the past versus the present.)

Since pre-ownership is the only criterion for defining estate jewelry, the category can include everything from ancient artifacts to pieces that were produced only a few weeks ago. Practically speaking, however, the market is mostly made up of jewelry that’s about 20 to 150 years old. As you might expect, rarity generally increases with age, while availability and abundance tend to grow as you move closer to the present.

Understanding the Appeal of Estate Jewelry

There are two reasons why items less than 20 years old aren’t a major part of the market. One is related to emotional meaning. The other has to do with lasting beauty and style.

Meaning

Fine jewelry tends to carry more emotional meaning than other consumer products. As a result – although people may not treasure every piece they buy or receive for a lifetime – they usually do keep jewelry for a number of years before “letting go” and trading it in, selling it, or giving it away.

Beauty and Style

If fine jewelry is properly cared for, it keeps its beauty. Major changes in style occur at a relatively slow pace, so stores often refurbish estate pieces that are in good condition and have a current look, and then sell them alongside new merchandise. 
On the other hand, jewelry more than 150 years old is rare because there wasn’t much to begin with, and time has since taken its toll.

Mass-manufacturing methods weren’t adapted to jewelry until 
the mid 1800s. Before that, pieces were mostly custom-made for members of the upper classes. By modern standards, production was very limited. A large amount of jewelry has also been lost, destroyed, or broken up and recycled over time. For these reasons, pieces that are hundreds (or even thousands) of years old occasionally show up in auctions or stores, but they form only a small segment of the market.

At Geolat, we are experts in estate jewelry and antiques. If you are looking to add a beautiful piece to your collection, contact us today. 

Photo Credit: jessjamesjake

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